![TIL Nike's Slogan "Just Do It" was inspired by double-murderer Gary Gilmore who said in his last moments facing down a firing squad "Let's Do It" : r/todayilearned TIL Nike's Slogan "Just Do It" was inspired by double-murderer Gary Gilmore who said in his last moments facing down a firing squad "Let's Do It" : r/todayilearned](https://external-preview.redd.it/m4aqBsPgrvbv6uD4M9U0DrhFyzgWXPpSbggEsGHZAMY.jpg?auto=webp&s=f66a5ee7e68f998e1bf755bb5023015f3e70667b)
TIL Nike's Slogan "Just Do It" was inspired by double-murderer Gary Gilmore who said in his last moments facing down a firing squad "Let's Do It" : r/todayilearned
![Tundé on Twitter: "RT TINCCreative "Did you know that Nike was originally called Blue Ribbon Sports 'BRS'? Not just that – their signature slogan “Just do it” was inspired by Utah killer, Tundé on Twitter: "RT TINCCreative "Did you know that Nike was originally called Blue Ribbon Sports 'BRS'? Not just that – their signature slogan “Just do it” was inspired by Utah killer,](https://pbs.twimg.com/media/D-FR0ZeWkAELTsa.jpg)
Tundé on Twitter: "RT TINCCreative "Did you know that Nike was originally called Blue Ribbon Sports 'BRS'? Not just that – their signature slogan “Just do it” was inspired by Utah killer,
![Nike's 'Just Do It' Motto Was Inspired By Utah Murderer Gary Gilmore, Designer Reveals | HuffPost UK Sport Nike's 'Just Do It' Motto Was Inspired By Utah Murderer Gary Gilmore, Designer Reveals | HuffPost UK Sport](https://img.huffingtonpost.com/asset/5d01e58c250000ae13e18230.jpeg?ops=scalefit_720_noupscale&format=webp)